Making A Commercial with Media Magic Productions

Are you curious about what goes on in the commercial making process? Below is a list of what you can expect when making your commercial!

 

·        Meet with an MMP advertising account consultant. At this time, you will discuss what the goals are you want to accomplish with the commercial-whether it be a sales commercial or an image commercial. You will also discuss what audience you want to reach. From the information you give to the consultant about what you would like to accomplish, they can advise you on when you should run your commercial and how many times a day it should run.

·   The consultant will then meet with our Media Magic Production department. At that time, concepts and script ideas will be discussed and a direction as to where the commercial should go will be decided. The client is welcome to be as involved in this process as much as they want, including having a production meeting with the advertising producers.

·   A second meeting will take place with your MMP consultant to discuss the ideas and script and get complete approval from you, the client.

·   Once approval is given, the production department will set-up a shooting schedule and complete the pre-production process (which could include securing actors, voice over talent, props, or locations.)

·   Once the commercial, or spot, has been shot, it will then go into the editing process. This is where the producer will compile all of the footage that was shot along with any graphics, voice over, music, or sound effects. These elements will then be edited together to create the finished spot. Once the editing is done, an approval copy of the commercial is shown to the client. At this point, the client can give their approval, send it back for further editing, or request any changes they feel the commercial needs.

·   Once the final commercial is approved, it is put onto a master tape and shipped to the appropriate television or cable outlets.
 

If you have any questions or would like to schedule an appointment with one of our advertising consultants, please contact us below.