Media Magic is proud to offer its expertise in political consulting. We offer:
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Candidate and issue development
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polling and strategy development
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scripting of press releases,
candidate biographies, fact sheets
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media relations and crisis management
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message development
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fundraising strategies
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direct mail targeting, drafting, producing, printing and
mailing
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electronic media script writing, production and placement
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event planning
Those who may especially benefit from these services
include:
·
first-time candidates who need direction
·
elected officials seeking to maintain their
public profile between elections
·
candidates or grass root political groups whose
campaigns are being mismanaged or self-managed (usually one and the same) or
have lost focus
·
potential candidates who are exploring a
run for office
Media Magic consultants can be brought in for a wide range
of services or a specific aspect to help you, your candidate, or your
organization become more effective.
General consulting of a campaign can range from a one-time
consultation, to periodic campaign “check-ups”. Assessing productivity
is crucial in every aspect where we can re-evaluate productivity. We
are available at any time to answer your specific or general questions, and to
provide guidance with a campaign.
CAMPAIGN
PLANNING Media Magic can help to develop a campaign plan that is best suited for your needs, and best suited for your financial support, volunteer base, and most importantly the candidate or issue. We can assist in developing a coherent strategy that will take you from day one of your campaign all the way through to the election. Some aspects of this include: MEDIA
CONSULTING The media can be the best friend or the mortal enemy of a campaign. Often times no coverage or negative coverage is the result of poor message management and delivery. Media Magic will assist you in managing media relations, that is, keeping media relations on your terms, and working to ensure that your message is delivered as intended. We will aid or direct contacts with the media, strategically advise you in the issuance of press releases, and use our skills in an effort to acquire the most beneficial coverage possible.
FUNDRAISING STRATEGIES
Today
campaigns, like most things, revolve around one thing, and that is money.
You know you need it; we will help you to get it. We have the capability
to generate lists of probable donors, repeat donors, and can draft scripts for
your fundraising calls. We have developed methods that utilize the
candidate or issue, family, friends, and volunteers that lead to successful
fundraising strategies. We can inform you on donation requirements,
qualifications, and laws associated with campaign finance in Ohio. Most
importantly, we will strive to make your fundraising efforts more effective and
successful, so the candidate or volunteers backing a particular issue can focus
on other aspects of campaigning.
MESSAGE DEVELOPMENT
One of the most critical aspects of a campaign is the development and organization of a candidate’s or group’s platforms and positions on issues. Media Magic will present strategies to deliver “the message” to the electorate in a manner that will best understood, accepted, and appreciated. Medium is always a key factor in successful message development. Media Magic can assist in determining what viable options a candidate or those pushing an issue have, and how to best utilize those resources. Having a clean and concise message will re-enforce support among a candidate or issue's base, and gain those undecided votes. Our experience in the political realm and our understanding of the perceptions and notions of the electorate will help create a message suited for any specific campaign or candidate or issue.
CAMPAIGN STRATEGY
The main difficulty at the heart
of most campaigns is the unraveling or breaking up of the strategy. Often the
canvasser has one strategy, the advertising agency has another, while the
candidate or grassroot group’s close advisers have several more. When there
are no common criteria, there are many strategies. When there are many
strategies, there is no strategy. We at Media Magic create and put the campaign strategy in place. Nothing comes between our strategy and its implementation. We carry out the entire process of campaign production: studies on voter intentions, strategy and political communications. Our team specializes in translating election strategy into campaign products, producing election-winning campaign materials.
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