for Media Magic Political Consulting
What is Public Relations?
Public relations is about communication -- communication with
clients, employees, stockholders, special interest groups and, of
course, the media, through which a business can communicate with the
What is Publicity, and how does it differ from
free media exposure (newspaper articles written about your business,
television or radio interviews, etc.), as opposed to advertising,
which is paid by you to the particular newspaper, radio or
television station.. Making good use of publicity can help you
bring in the business that will bring in the bucks to do more
advertising and other promotions.
Why should the media want to use my press
Believe it or not, publicity is a win-win
situation. Television, radio and print news and information
mediums are starving for good, positive consumer or business stories
to publish or air on their broadcasts. The trick is presenting your
story in a way that makes a TV assignment editor or newspaper
business editor sit up and take notice. That's where Media
Magic comes in. Many of our team members have sat at that
assignment desk and know first-hand just what these good folks are
searching for and how it should be pitched. In short, we know
how to create and distribute a media kit and press releases for your
company that the key decision makers in news and programming
will find hard to resist.
What do Public Relations Firms
Public relations agencies' basic trade is to
advise clients on how to communicate effectively - a tricky
business. Public relations specialists do many other things as well.
For example, a public relations consultant might help a company
draft a news release to let the media know about a new product or
service. Or he or she might coach key executives on talking with
clients or employees or the media about a specific issue. Or set up
a series of speaking engagements for the company's CEO to get the
company better known in the community. Sometimes a business will
hire a public relations agency for help with a single project or
problem, or it may seek to develop a long-term contract with an
agency. The advantage of having a long-term relationship with a
public relations firm is that you won't find yourself in the middle
of a communications crisis trying to figure out who you should call
in for help managing that crisis.