The
Client:
Attorney Ellen S. Simon is recognized
as one of the leading legal authorities on civil law in the United
States. Simon is the founding partner of the Simon Law Firm in
Cleveland, Ohio, which specializes in representing individuals in
employment and civil rights cases. Ellen Simon
has been lauded for her work on landmark cases that made employment
law on both the state and federal levels.
The
Situation:
Ellen has
retired from day-to-day practice at her firm. She now wants to use
her expertise and knowledge in the role of a legal expert and
commentator for a broadcast or cable television news organization.
The
Strategy:
We designed a media presentation kit
with a biography, talking points, photo and video resume. The video,
showcasing Simon�s legal career, featured testimonials from
prominent Cuyahoga County judges, celebrity clients and other
notable individuals. Media Magic also created a website for Ellen,
featuring the above information. We also purchased a listing on the
�Authors and Experts� website, with a link back to Simon�s website.
The
Result:
Ellen Simon has received several phone
calls from talent agents and other interested parties in cable and
broadcast news. She recently has appeared as a legal commentator on
Court TV, and has met with the head of Lifetime Television and the
Vice President of CBS News - all who have contacted her after
receiving her promotional kit and viewing her video resume.
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