The Client:

Attorney Ellen S. Simon is recognized as one of the leading legal authorities on civil law in the United States. Simon is the founding partner of the Simon Law Firm in Cleveland, Ohio, which specializes in representing individuals in employment and civil rights cases.  Ellen Simon has been lauded for her work on landmark cases that made employment law on both the state and federal levels.

The Situation:

Ellen has retired from day-to-day practice at her firm. She now wants to use her expertise and knowledge in the role of a legal expert and commentator for a broadcast or cable television news organization.

The Strategy:

We designed a media presentation kit with a biography, talking points, photo and video resume. The video, showcasing Simon�s legal career, featured testimonials from prominent Cuyahoga County judges, celebrity clients and other notable individuals. Media Magic also created a website for Ellen, featuring the above information. We also purchased a listing on the �Authors and Experts� website, with a link back to Simon�s website.

The Result:

Ellen Simon has received several phone calls from talent agents and other interested parties in cable and broadcast news. She recently has appeared as a legal commentator on Court TV, and has met with the head of Lifetime Television and the Vice President of CBS News - all who have contacted her after receiving her promotional kit and viewing her video resume.